Pride Group Enterprises Hires Vikas Gupta as V.P. of Sales and Operations

Pride Group Enterprises, a rapidly growing company involved in logistics, transportation, sales, rental and leasing of new and used truck and trailers has announced the hiring of Vikas Gupta as its new Senior Vice President for Sales and Operations.

Mr. Gupta, formerly a top sales associate with Arrow Truck Sales, was for a number of years, a member of that company’s exclusive President’s Club and recently was looking after Canadian operations of retail, wholesale and overseas export of used trucks.

“The addition of Vik to our team will help propel our company forward to meet our near term objectives not just in Canada, but throughout North America and Worldwide,” said Sulakhan “Sam” Johal, CEO & President of Pride Group Enterprises. He added, “Vik has a proven track record, the respect of his colleagues in our industry, and most importantly, he understands how to build a team of sales professionals and be productive. He’s the ideal candidate for this position and I’m thrilled to have him aboard.”

“The move to Pride Group Enterprises offers an exciting and very timely opportunity to accelerate its growth and deepen its global market presence. I am looking forward to working closely with Pride’s executive team in leading it through the next phase of its evolution, building on the company’s solid foundation of financial and operational strength,” said Vikas Gupta.In his new role, Mr. Gupta is responsible for growing and managing Pride’s sales and business development operations, building customer relationships and growing new strategic business relationships with key manufacturers and suppliers.

He is expected to commence work later this month.

For more information about Pride Group Enterprises, email

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