New White Paper from Freightliner Trucks Examines Real Cost of Ownership

Fleets and owner-operators seeking to maximize profitability must consider their trucks as a critical part of their business, according to a new white paper released last month from Freightliner Trucks.

Available on, “Increasing Profitability by Lowering Your Real Cost of Ownership” takes a close look at hard and soft costs over the lifetime of a vehicle, and the impact those factors can have on a business.

“Maximizing profitability is no longer just about fuel efficiency and maintenance costs. Fleet managers and owner-operators today need to incorporate a much broader set of parameters to analyze the Real Cost of Ownership that contributes to running a successful business,” said Mary Aufdemberg, director of product marketing for Freightliner Trucks.

Freightliner has defined the five main Real Cost of Ownership factors for on-highway customers as fuel efficiency, connectivity, safety, quality and uptime. The white paper studies each of these categories, and incorporates insights from fleet managers, professional drivers, and industry associations. The white paper also includes new information on technology, driver recruitment and safety.

Added Aufdemberg: “By considering real-life challenges with operational costs, we are able to take a deep dive into all of the factors that can impact a business.”