At CES 2017, Mercedes-Benz to focus on the new corporate strategy CASE

Mercedes-Benz at the CES 2017
Mercedes-Benz at the CES 2017

In January 2017 Mercedes-Benz will be underlining its leading role in future mobility at CES in Las Vegas. The appearance at the show will focus on the new corporate strategy CASE, with its four pillars Connected, Autonomous, Shared & Service and Electric Drive. The Concept EQ and the Mercedes-Benz Vision Van will share a stage for the first time. Under the banner “Fit&Healthy”, Mercedes-Benz will present a vision of how society’s increasing health consciousness can be intelligently com

bined with future mobility. With exhibits on artificial intelligence and on connecting the vehicle to the “smart home”, Mercedes-Benz will provide exciting insights into the latest work of its research and development teams. A particular highlight will be the chaired live discussions with Mercedes-Benz experts, which will be streamed live via Facebook and the Daimler Media site.

At the Consumer Electronics Show (CES). the focus will be on the corporate strategy CASE. This links the megatrends networking, autonomous driving, flexible usage models and electric drive systems. Mercedes-Benz is already playing a leading role in these four areas; with CASE the company is pooling its competence in these fields and consistently promoting their development.

Our CASE strategy will help us to shape the future of mobility. The objective is to make the car a platform for future mobility concepts and a space that offers a digital experience. The car of the future must be networked, autonomous, emissions-free and deliver the possibility of shared mobility,” stated Ola Källenius, Member of the Board of Management of Daimler AG and, from January 2017, responsible for Group Research and Mercedes-Benz Cars Development.

Under the banner of CASE, Mercedes-Benz will be presenting the Concept EQ and the Mercedes-Benz Vision Van on the same stage for the first time in Las Vegas. In the Concept EQ, a study with the appearance of a sporty SUV crossover, Mercedes-Benz provides a glimpse of a new vehicle generation with battery electric drive. The Mercedes-Benz Vision Van, a revolutionary van study for urban use, combines a wealth of innovative technologies for ‘last mile’ deliveries in an integrated system.

In addition, Mercedes-Benz will be demonstrating the next steps on the road to developing the cognitive car, while “Fit&Healthy” will provide a vision of how society’s growing health consciousness can be intelligently combined with future mobility. The subjects of artificial intelligence, innovative solutions for networking vehicles with the smart home and Mercedes me will play an important role at the show. The cult brand smart will also be premiering the new, innovative “smart ready to share” service.